“Make something great. Tell people about it. Do it again.”

from Spammers, Evildoers, and Opportunists by Derek Powazek:

The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web. I’m going to tell you about the problems, and then tell you the one true way to generate traffic on the web, based on my own 14 years of hits and misses.

This is a great post, which I discovered through daringfireball. It’s worth a read, either if you manage a website and have wondered about what “SEO” can (or in this case, can’t) do for you, or if you are a web developer and you get clients asking how they can improve their search visibility.