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March 30, 2010 – 7:31pm twitter contest rules

I’ve wondered what the rules and regulars are surrounding holding a contest in which prizes are given away based on “tweeted” entries. Many years ago a business of mine sponsored a large-scale sweepstakes, and besides the “no purchase necessary” clause, we had to accept hand entries via mail. Here is a snippet of some official rules to one such twitter contest. If you or your clients plan on using a scheme like this for marketing purposes, it may come in handy. Obviously I am not a lawyer (“IANAL”) so if you plan on running a similar contest make sure you cover your bases!

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